LO1 - Know how existing advertising campaigns embed advertisements across a range of media products.
Examining an Advert
McDonalds Breakfast Advert https://youtu.be/c9mGgHeaEnw
The advertisers are creating brand awareness of new breakfast times by showing a happy and slightly comical scenario of seeing twice in a day with also promote good deeds no matter how small they are. They are no launching a new product to the market but are instead showing new breakfast times to encourage people to come in for McDonalds breakfast until 11. They are trying to compete against other fast food competitors such as 'KFC' and 'Burger King' by bringing more people to the breakfast instead of going to the other restaurants. This also increases their market share as it promotes a message of kindness and the rewards hat bring making people more likely to go back to McDonalds. They do not include the logo for McDonald's until the very end of the advert as they expect the audience to already recognise it based on the colour scheme and the clips inside a McDonald's restaurant. They are aiming to get positive feedback from their audience as they have previously requested longer breakfast hours so should now be happy to have this. Their target audience is a wide range of people from teenagers to parents as they are all likely to eat at McDonald's. It also appeals to wide range of ethnic groups and genders as it included people of all genders and skin tones within the advert. This advert is also appealing to a wide range of people as it shows a variety of relatable emotions such as being nervous, relieved and happy implicitly suggesting that eating at McDonald's - especially for breakfast - can bring you rewards.
Examining an Advert
McDonalds Breakfast Advert https://youtu.be/c9mGgHeaEnw
The advertisers are creating brand awareness of new breakfast times by showing a happy and slightly comical scenario of seeing twice in a day with also promote good deeds no matter how small they are. They are no launching a new product to the market but are instead showing new breakfast times to encourage people to come in for McDonalds breakfast until 11. They are trying to compete against other fast food competitors such as 'KFC' and 'Burger King' by bringing more people to the breakfast instead of going to the other restaurants. This also increases their market share as it promotes a message of kindness and the rewards hat bring making people more likely to go back to McDonalds. They do not include the logo for McDonald's until the very end of the advert as they expect the audience to already recognise it based on the colour scheme and the clips inside a McDonald's restaurant. They are aiming to get positive feedback from their audience as they have previously requested longer breakfast hours so should now be happy to have this. Their target audience is a wide range of people from teenagers to parents as they are all likely to eat at McDonald's. It also appeals to wide range of ethnic groups and genders as it included people of all genders and skin tones within the advert. This advert is also appealing to a wide range of people as it shows a variety of relatable emotions such as being nervous, relieved and happy implicitly suggesting that eating at McDonald's - especially for breakfast - can bring you rewards.
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