[D2] Demonstrate How the Technical and Aesthetic Properties of the Media Components Meet the Client Brief

 LO3 - Be able to produce the planned media components. 

Within my 'Kind Soap' advertising campaign, I met the client brief by clearly showing a natural soap with a specific unique selling point, allowing me to properly target my advertising by showing the main benefit of 'Kind Soap'. Furthermore, I have met the client brief as I have created 4 different advertising products in a variety of sectors including large print and YouTube adverts in order to cover all medias and make the product as successful as possible. Within my advertising campaign I have met the client brief by developing a clear and consistent branding while creating a logo, mascots, slogan and colour scheme in order to represent the USP of my organic soap and create recognisable advertising products.

Furthermore, the technical aspect of the editing within my YouTube adverts has helped to meet the client brief as I have edited it to be quick and snappy with very short clips and a lack of transitions in order to show the benefits of the organic soap by comparing it to the negative effects of a normal, non palm-oil free soap. This helps to meet my client brief as it allows for an exaggeration of the usp and a clear shocking message encouraging the audience to go and purchase the soap. As well as this, the technical aspect of using dramatic music within the background of this YouTube advert and timing the beats with the changing of clips allows for the clips to be exaggerated while shocking the audience into buying the soap.

I have also used aesthetic properties such as a clear colour scheme of green, white, orange and blue along with symbols of leaves and vines to connote the natural, eco-friendly and positive nature of this soap - therefore following the client brief and helping all 4 media components to meet the brief by keeping a consistent and recognisable brand which shows the usp and the call to action while targetting the audience clearly. 

Within my advertising campaign, I followed general conventions used by other natural soap brands that I researched (Original Source, The Body Shop) such as using bright colours and recognisbale mascots such as animals so that the audience would clearly know the benefits of the soap along with who it helps while tagging along positive associations to my soap brand due to the bright colours used making it seem more playful. While I used these common conventions, I also avoided some common conventions that are used by this sector such as including imagery of the ingredients within my advertising. I avoided this as due to the natural nature of my soap, most of the ingredients such as shea butter were very bland within colour meaning I chose not to show them so that my colour scheme was not dulled down by the ingredients and the bright playful colour scheme could be kept consistent.

I used audience research through the form of interviews and an online survey of 10-25 year olds in order to determine if the plan for my advertising would be successful or not. Within this research, I found that people associated green and white with natural products, allowing me to incorporate that more within my advertising as i originally planned to use just green and orange. This meant that the colour scheme used may connote being kind to the environment more than my original colour scheme. Furthermore, while most people said they would purchase an organic and eco-friendly soap as long as it was affordable, when asked what animals they associated with this I was able to adjust my mascots that I have chosen so that they relate more towards the eco-friendly nature of my soap than ones that I had originally chosen. This helped me to meet the client brief as I could properly target my advertising campaign towards the audience based on their feedback.

Furthermore, when creating my advert, I had to follow legal elements such as ensuring that copyright for the music and clips used within my YouTube advert was obtained so that people could not sue for the advert due to improper use of their clips. I did this by making sure that a copyright release form was signed in order to grant me full rights to the use of it within my products. Furthermore, while I originally planned to use an actor under 18 within my video, meaning I would need a parent consent form, this was not signed as i used someone over 18 and their face was not used in the video anyway - keeping them anonymous. 

In conclusion, I used technical aspects such as the way that I chose to edit and the colour schemes used in order to appeal to the audience further and meet the client brief.