Unit 20 - Advertising Media

LO1 - Know how existing advertising campaigns embed advertisements across a range of media products. Advertising Messages an emotional appeal - captures your attention a value proposition - reason to buy a slogan - memorial and unites the whole campaign Types of Propositional Messages establish a common ground to make people trust the product and make the audience feel like the product is similar to them establish a need to make the audience need the product by being part of a group solve a problem by persuading the audience that they have a product and then providing a solution for the anxiety created offer a benefit to make people better in some way Approaches to Advertising Campaigns celebrity endorsement if the celebrity appeals to the target audience of the product shock advertising to startle the audience to encourage them to give money into the charity  Comparing Male + Female Adverts

LO1 - Know how existing advertising campaigns embed advertisements across a range of media products. A USP is a unique selling point or a unique selling proposition of the product that makes it different from competitors products and makes people more likely to purchase them. USPs can be things such as slogans or celebrity endorsements that encourage people to purchase the product. An example of a USP is Red Bull's 'give you wiings'. A value proposition is a promise to a customer the they will receive a value for their custom. A USP (thought of by Rosser Reeves) must have 3 basic points: the advertisement must make a proposition of the specific benefit it gives. the proposition must be something that competitors do not offer it must be strong enough to attract new and existing customers Strengths of USP by using a USP, people are more likely to buy a product helps a company compete against similar companies creates a brand identity to set aside from compet...

LO1 - Know how existing advertising campaigns embed advertisements across a range of media products. To create an audience profile for an advert, the target audience must be considered in terms of geographic, demographics, behaviour and psychographics. For our class: Geographic - North West, Cheshire, Staffordshire, Stoke and Manchester. Demographic - 16-17, male and female, multi-ethnicity, ABC1 Behavioural - streaming, occasional TV, some gaming, rare film watching, music streaming Psychographic - mainstreamers and explorers

LO1 - Know how existing advertising campaigns embed advertisements across a range of media products. Examining an Advert McDonalds Breakfast Advert                                   https://youtu.be/c9mGgHeaEnw                               The advertisers are creating brand awareness of new breakfast times by showing a happy and slightly comical scenario of seeing twice in a day with also promote good deeds no matter how small they are. They are no launching a new product to the market but are instead showing new breakfast times to encourage people to come in for McDonalds breakfast until 11. They are trying to compete against other fast food competitors such as 'KFC' and 'Burger King' by bringing more people to the breakfast instead of going to the other restaurants. This also increases t...

LO1 - Know how existing advertising campaigns embed advertisements across a range of media products. The Flex Product Ad Bible building a boat - a big stunt lists what it can be used for introduction to the product unique selling point strong, waterproof, instant, multi use, long lasting, easy use language choices - repetition, facts and examples, rhyming, simile, alliteration, hyperbole, triad structure Ideas for a Flex Product Ad Script - thing an aeroplane wing back onto a plane and flying it and does a loop in the sky Flex Tape Advert Script   (int. Phil Swift is standing within his workshop with Flex Tape in front of him on the table. There is a bucket with water  pouring  out of it next to him)   PHIL   Hi ,  it’s Phil Sw if t here for Flex Tape. The incredible,    super-strong waterproof tape. It can be used in any    disaster and is  always  there to save the day.   ...