Our Audience Profile

LO1 - Know how existing advertising campaigns embed advertisements across a range of media products.

To create an audience profile for an advert, the target audience must be considered in terms of geographic, demographics, behaviour and psychographics. For our class:

Geographic - North West, Cheshire, Staffordshire, Stoke and Manchester.
Demographic - 16-17, male and female, multi-ethnicity, ABC1
Behavioural - streaming, occasional TV, some gaming, rare film watching, music streaming
Psychographic - mainstreamers and explorers

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[D1] Discuss the Legal and Ethical Constraints within the Planned Campaign

LO2 - Be able to plan a cross-media advertising campaign to a client brief. When creating an advert, it is important to make sure any legal and ethical considerations are considered and corrected to avoid upset and potential lawsuits which could put a bad name on the product and discourage people from purchasing it. For our 'Kind Organics' soap we have considered a number of legal and ethical issues that may arise and dealt with them accordingly. One legal issue that may occur within our campaign is unfair mascot use. Because our campaign includes the mascots of 4 animals associated with being eco-friendly across all 4 elements, these have been provided from external sources for use within our campaign so the proper usage rights must be gained in order to use them to avoid claims being made against the advertising campaign. To deal with this issue we have found the mascots on a number of sites including ones that are royalty-free meaning the cartoon images are free to be u...

[D2] Demonstrate How the Technical and Aesthetic Properties of the Media Components Meet the Client Brief

LO3 - Be able to produce the planned media components. Within my 'Kind Soap' advertising campaign, I met the client brief by clearly showing a natural soap with a specific unique selling point, allowing me to properly target my advertising by showing the main benefit of 'Kind Soap'. Furthermore, I have met the client brief as I have created 4 different advertising products in a variety of sectors including large print and YouTube adverts in order to cover all medias and make the product as successful as possible. Within my advertising campaign I have met the client brief by developing a clear and consistent branding while creating a logo, mascots, slogan and colour scheme in order to represent the USP of my organic soap and create recognisable advertising products. Furthermore, the technical aspect of the editing within my YouTube adverts has helped to meet the client brief as I have edited it to be quick and snappy with very short clips and a lack of transitions in o...

[P1 + M1] Describe an Existing Media Campaign and Evaluate Different Cross-Media Advertising Campaigns

LO1 - Know how existing advertising campaigns embed advertisements across a range of media products. J2O is a popular brand of soft drink within the UK which has been around since 1998. Prior to the release of the new J2O Glitterberry product, J2O released a new campaign over the summer of 2018 introducing anew mascot, Mojo, the cockney alpaca. This campaign featured several video adverts shown across social media and television conveying scenes of a barbecue with Mojo singing and advertising the pre-exisitng J2O drinks. The campaign was also featured across bus stops and obtained a heavy online presence with a consistent message of J2O encouraging people to be extraverted and seize the moment. The stills from the multiple video advertisements and the online web banners (as shown above) are consistent within the theme and clearly show J2O as a summer time drink based on the bright orange and summery lighting used within the adverts. This was consistent within...

Unit 20 - Advertising Media

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