Unit 20 - Advertising Media

 LO3 - Be able to produce the planned media components.  Within my 'Kind Soap' advertising campaign, I met the client brief by clearly showing a natural soap with a specific unique selling point, allowing me to properly target my advertising by showing the main benefit of 'Kind Soap'. Furthermore, I have met the client brief as I have created 4 different advertising products in a variety of sectors including large print and YouTube adverts in order to cover all medias and make the product as successful as possible. Within my advertising campaign I have met the client brief by developing a clear and consistent branding while creating a logo, mascots, slogan and colour scheme in order to represent the USP of my organic soap and create recognisable advertising products. Furthermore, the technical aspect of the editing within my YouTube adverts has helped to meet the client brief as I have edited it to be quick and snappy with very short clips and a lack of transitions in o...

LO3 - Be able to produce the planned media components. Codes and Conventions - typical, written or symbolic signs used to create meanings within the media product. To examine the codes and conventions of media products similar to mine, i have chosen to look at one campaign based on palm oil and two based on organic and natural soaps. All of these campaigns contain at least one YouTube advert, a heavy social media presence, online adverts and a few billboards. Example 1 - Iceland - No Palm Oil Method of Advertising used - 2 YouTube adverts, twitter account, lots of tweets on social media, action on palm oil within their products Key message - palm oil is damaging for the environment and harms orangutans Features within this advert: cute cartoon mascot rhyming words used within the advertising message causing people to feel guilty talking orangutan used impacts of palm oil shown voiceover neutral colours orange green colour scheme logo present...