Costs of Advertising

LO1 - Know how existing advertising campaigns embed adverts across a range of media products.

Costs of Advertising on Different Platforms

Broadcast TV - peak advert time (8pm) - avg. £1500-2000 off peak avg. £200-300 (per advert)
Broadcast Radio - generally £2 per 1000 listeners so avg. £20-200 per advert
Cinema - avg. £30-40 per screen per week so £2000 a week
Print - £3000-£15000 depending on the size of the advert and scale of the magazine
Billboards - £500-£1000 depending on the size
Online - £500 per month or £1-5 per click

Comments

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[P1 + M1] Describe an Existing Media Campaign and Evaluate Different Cross-Media Advertising Campaigns

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Unit 20 - Advertising Media

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