Unit 20 - Advertising Media

LO2 - Be able to plan a cross media advertising campaign to a client brief. Understanding the Brief target audience - no gender or ethnicity specific, ages 15-25 length of advertising and scheduling method of advertising - youtube advert, billboards/bus, online skyscraper, social media use of social media - hashtags, create a social media buzz USP - sustainable, good for the planet, zero waste logo colour scheme - green, orange white key message purpose - launch new product, increase sales, awareness image of the brand - give evidence of helping the planet, cartoon with real life videos from secondary sources concerns - price, deception, copyright, representation previous campaigns Examples of a Previous Campaign - Original Source #PackMoreIn AIM - encourage people to buy original source, enter the competition and buy original source MEDIUMS - youtube advert, social media, online banners USP - being full of natural fruits, 100% natural and vegan SCHEDULE - ...

LO1 - Know how existing advertising campaigns embed advertisements across a range of media products.  J2O is a popular brand of soft drink within the UK which has been around since 1998. Prior to the release of the new J2O Glitterberry product, J2O released a new campaign over the summer of 2018 introducing anew mascot, Mojo, the cockney alpaca. This campaign featured several video adverts shown across social media and television conveying scenes of a barbecue with Mojo singing and advertising the pre-exisitng J2O drinks. The campaign was also featured across bus stops and obtained a heavy online presence with a consistent message of J2O encouraging people to be extraverted and seize the moment.   The stills from the multiple video advertisements and the online web banners (as shown above) are consistent within the theme and clearly show J2O as a summer time drink based on the bright orange and summery lighting used within the adverts. This was consistent within...

LO1 - Know how existing advertising campaigns embed adverts across a range of media products. Costs of Advertising on Different Platforms  Broadcast TV - peak advert time (8pm) - avg. £1500-2000 off peak avg. £200-300 (per advert) Broadcast Radio - generally £2 per 1000 listeners so avg. £20-200 per advert Cinema - avg. £30-40 per screen per week so £2000  a week Print - £3000-£15000 depending on the size of the advert and scale of the magazine Billboards - £500-£1000 depending on the size Online - £500 per month or £1-5 per click 

LO1 - Know how existing advertising campaigns embed advertisements across a range of media products. Definitions Cross Media - An advertising campaign that covers more than one medium for advertising such as online and traditional forms. Campaign - A course of action to promote the product in a consistent way. Campaigns can be used to build up to a release date or to keep people buying the product. Market Share - percentage of consumers of a general product that use a specific brand Market Research - gathering information about an audiences preferences to make the advert suit. Segments - Audience subgroups defined by sets of categories shown below. Audience Profile - the specific demographics of the target audience for a media product such as interests, age and gender. Stereotyping - a widely-held view based on a generalised idea Scheduling - frequency, timing and placing of advertising Aims of Advertising Campaigns create or raise awareness of a brand intr...