Unit 20 - Advertising Media

LO3 - Be able to produce the planned media components. Codes and Conventions - typical, written or symbolic signs used to create meanings within the media product. To examine the codes and conventions of media products similar to mine, i have chosen to look at one campaign based on palm oil and two based on organic and natural soaps. All of these campaigns contain at least one YouTube advert, a heavy social media presence, online adverts and a few billboards. Example 1 - Iceland - No Palm Oil Method of Advertising used - 2 YouTube adverts, twitter account, lots of tweets on social media, action on palm oil within their products Key message - palm oil is damaging for the environment and harms orangutans Features within this advert: cute cartoon mascot rhyming words used within the advertising message causing people to feel guilty talking orangutan used impacts of palm oil shown voiceover neutral colours orange green colour scheme logo present...

 LO3 - Be able to produce the planned media components. Kind Soap Media Campaign 15 Second YouTube Advert Rough Cut -  Final Advert -  Updated Advert with Negative and Positive Imagery - Large Print Advert Billboard Bus Side Animated Skyscraper Advert Social Media Profile www.instagram.com/kindsoaporganic

LO2 - Be able to plan a cross-media advertising campaign to a client brief. When creating an advert, it is important to make sure any legal and ethical considerations are considered and corrected to avoid upset and potential lawsuits which could put a bad name on the product and discourage people from purchasing it. For our 'Kind Organics' soap we have considered a number of legal and ethical issues that may arise and dealt with them accordingly. One legal issue that may occur within our campaign is unfair mascot use. Because our campaign includes the mascots of 4 animals associated with being eco-friendly across all 4 elements, these have been provided from external sources for use within our campaign so the proper usage rights must be gained in order to use them to avoid claims being made against the advertising campaign. To deal with this issue we have found the mascots on a number of sites including ones that are royalty-free meaning the cartoon images are free to be u...

LO2 - Be able to plan a cross-media advertising campaign to a client brief. (M2) My Powerpoint Speech for my Pitch: Hello everybody at Knight Organics, we have been working on the brief for advertising your new organic soap and come up with various ways we wish to advertise your product, focusing on it's eco-friendly and palm oil free properties. We think that a heavy social media presence for the launch of this product would be very successful in making it a top seller. For this advert we are going to aim to target a slightly younger audience of those who are 12-30 because they are statistically more aware of environmental issues than slightly older generations so much more likely to purchase an organic soap. There will be no specific gender or ethnicity target in order to make sure everybody feels welcome and like the soap is for them - especially as there is no colour or scent to the soap which could make it more masculine or feminine. ...

LO2 - Be able to plan a cross media advertising campaign to a client brief. Production Schedule Legal and Ethical Considerations copyright for mascots if used from a secondary source not too shocking for younger children copyright for other images e.g. deforestation truthful about the benefits of no palm oil original ideas representation within the video no copyrighted music not harmful to the viewers Location Scouting, Risk Assessment, Consent Form and Copyright

LO2 - Be able to plan a cross media advertising campaign to a client brief. Understanding the Brief target audience - no gender or ethnicity specific, ages 15-25 length of advertising and scheduling method of advertising - youtube advert, billboards/bus, online skyscraper, social media use of social media - hashtags, create a social media buzz USP - sustainable, good for the planet, zero waste logo colour scheme - green, orange white key message purpose - launch new product, increase sales, awareness image of the brand - give evidence of helping the planet, cartoon with real life videos from secondary sources concerns - price, deception, copyright, representation previous campaigns Examples of a Previous Campaign - Original Source #PackMoreIn AIM - encourage people to buy original source, enter the competition and buy original source MEDIUMS - youtube advert, social media, online banners USP - being full of natural fruits, 100% natural and vegan SCHEDULE - ...