LO2 - Be able to plan a cross-media advertising campaign to a client brief. When creating an advert, it is important to make sure any legal and ethical considerations are considered and corrected to avoid upset and potential lawsuits which could put a bad name on the product and discourage people from purchasing it. For our 'Kind Organics' soap we have considered a number of legal and ethical issues that may arise and dealt with them accordingly. One legal issue that may occur within our campaign is unfair mascot use. Because our campaign includes the mascots of 4 animals associated with being eco-friendly across all 4 elements, these have been provided from external sources for use within our campaign so the proper usage rights must be gained in order to use them to avoid claims being made against the advertising campaign. To deal with this issue we have found the mascots on a number of sites including ones that are royalty-free meaning the cartoon images are free to be u...