LO2 - Be able to plan a cross-media advertising campaign to a client brief. (M2) My Powerpoint Speech for my Pitch: Hello everybody at Knight Organics, we have been working on the brief for advertising your new organic soap and come up with various ways we wish to advertise your product, focusing on it's eco-friendly and palm oil free properties. We think that a heavy social media presence for the launch of this product would be very successful in making it a top seller. For this advert we are going to aim to target a slightly younger audience of those who are 12-30 because they are statistically more aware of environmental issues than slightly older generations so much more likely to purchase an organic soap. There will be no specific gender or ethnicity target in order to make sure everybody feels welcome and like the soap is for them - especially as there is no colour or scent to the soap which could make it more masculine or feminine. ...